On shelves crowded with products screaming for attention, these metallized packages and labels stand out and conquer the competition!
The Association of International Metallizers, Coaters and Laminators (AIMCAL) bestowed its Product of the Year Award* on the Consumer Packaging Division of Graphic Packaging International (GPI), Marietta, Georgia, for a series of oval holiday canisters for Kleenex tissues from Kimberly-Clark Corp., Neenah, Wisconsin.
GPI, which has won top honors in this competition for the third consecutive year, served as converter on the project. The three-piece formed canister is designed by Kimberly-Clark to complement home décor during the holiday season. The sidewall structure consists of ultraviolet (UV) coating/UV inks/metallized polyethylene terephthalate (mPET)/0.016-inch solid bleached sulfate (SBS)/extruded low-density polyethylene. A proprietary process creates a lens pattern on the mPET. The resulting “ornaments” look so three-dimensional, the paperboard appears to be embossed. Registration marks in the film ensure the lens pattern aligns perfectly with the graphics. UV inks and coatings enhance shelf presence. The upscale, holiday-themed canisters sell for $2.99 each, a significantly higher price point than standard tissue packs.