On shelves crowded with products screaming for attention, these metallized packages and labels stand out and conquer the competition!
In the Nonfood Packaging Category, Hazen Paper Co., Holyoke, Massachusetts, captured the Marketing Award. Hazen Paper served as the substrate supplier and metallizer for a holographic slip case for the Elvis 75th Anniversary DVD Collection from Warner Home Video, Burbank, California. The slip case wrap consists of 60-gauge custom holographic mPET laminated to 80-pound, coated-one-side litho/label paper from Hazen. A two-/three-dimensional Holo-Lens insert adds a security feature. The custom hologram, a repeating pattern of the name Elvis, reflects the persona of the star as well as the integrity and pizzazz of the brand. The litho/label stock exhibits excellent lay-flat and stay-flat characteristics to support faster printing and die-cutting speeds. The PET helps prevent score cracking. Other participants in the project included Multi Packaging Solutions, Indianapolis, Indiana, which served as the converter and shared design duties with Warner Home Video.