The Marketing Award in the Decorative Display Category goes to FLEXcon Co. Inc., Spencer, Massachusetts, as the substrate supplier for indoor floor advertisements for Tecate beer from Heineken USA, New York, New York. Dunmore Corp., Bristol, Pennsylvania, served as metallizer, and Performance Printing, Dallas, Texas, handled converting tasks. The base film consists of FLEXmark MMV 400 F Silver TC-848 A-109 94 PFW, a 4-mil, metallized silver, pressure-sensitive polyester/vinyl laminate. The metallized base film generates a shinier, more reflective metallic appearance than the previous structure, which relied on screen-printed faux metallic ink. In addition, the pressure-sensitive adhesive bonds strongly to floor surfaces, but removes cleanly for up to 180 days after installation. The surface-printed, four-color-process graphics are protected by FLEXmark OV6602, a 4-mil, clear gloss, pressure-sensitive vinyl overlaminate that resists delamination and meets industry standards for non-slip performance (ASTM D 2047).