On shelves crowded with products screaming for attention, these metallized packages and labels stand out and conquer the competition!
AIMCAL bestowed its Product of the Year Award* on Unifoil Corp., Fairfield, New Jersey, for a series of cartons for Camel Menthol, Camel Bold and Camel Crush cigarettes from RJR Tobacco, Winston-Salem, North Carolina.
Unifoil served as converter and metallizer on the project; while RJR Tobacco provided the design. Unifoil relies on its Unilustre technology to transfer-metallize the 12-point solid bleached sulfate (SBS) tobacco stock supplied by International Paper, Memphis, Tennessee. The barrel-corner cartons are produced on a litho web press and contract-packaged by Amcor, Reidsville, North Carolina. Compared to nonmetallized predecessors, the metallized designs attract more attention at retail. The nonlaminated SBS provides a bondable surface and excellent embossability and also die-cuts and scores precisely, essential features for handling on high-speed cigarette packaging lines. The transfer-metallized paperboard not only delivers acceptable performance for taste and odor, but also is recyclable and repulpable. Alternatives such as metallized film/board laminates would be more likely to warp and harder to emboss, while metallic inks yield a less reflective surface.