Brook + Whittle wins 2024 FPA Highest Achievement Award for WD-40 EZ-Pods pouch family

Guilford, CT-based packaging and labeling printer / converter Brook + Whittle has won the 2024 FPA Highest Achievement Award for its manufacturing of the WD-40 Specialist(R) EZ-Pods pouch family (above). The company was honored March 20 at a special awards banquet during the Flexible Packaging Assn. annual meeting in Tucson, AZ.

Converted at the company's Northbrook, IL, plant, the packaging also took Gold Awards for Expanding the Use of Flexible Packaging, Packaging Excellence, Sustainabilty, and Technical Innovation. Brook + Whittle collaborated with Jam Your Brand as designer.

A household name in the chemical industry since 1953, WD-40 Company products are well known for their iconic aerosol packaging. In 2023, the company broke from that tradition by launching WD-40 Specialist® EZ-Pods, a degreasing product in a pod format—in sustainable flexible packaging. Without sacrificing performance, cost, or aesthetics, WD-40 settled on two recyclable flexible-packaging formats: a standup pouch with a child-resistant closure and a sample-sized three- sided sealed pouch. Both options are recyclable through store drop-off collection services.

The FPA Highest Achievement Award is evaluated by the judges as possessing overall packaging excellence, significant attributes in all award categories, and contributing most to the advancement of the industry.

More info on all the 2024 FPA Achievement Award winners: www.flexpack.org